Using Email Effectively to Enhance Investor Relations Jul13

Posted by & filed under Hedge Fund Marketing.

Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with marketing advice for hedge fund managers and service providers. Personal relationships with eye-to-eye contact may be considered so important to building trust that our clients often

The Perception Problem with “Returns” Jun6

Posted by & filed under Hedge Fund Performance.

Guest Post: Charles Gradante, Managing Principal at Hennessee Group shares the white page The Perception Problem with “Returns” – Equity Market Pundits and Real Returns. Rarely do equity market pundits focus on real performance returns (nominal returns less core inflation). Reporting nominalreturns, rather than real returns, is the standard of measurement for the media. However, it can be

Keeping Your Website Secure and Your (Investors’) Data Safe May18

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Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with marketing advice for hedge fund managers and service providers. Prompted by questions from some of our hedge fund manager clients regarding the recent headlines about data

The Business of Running a Hedge Fund Mar15

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Industry experts and guest contributors Aaron Vermut, Ron Suber and Patrick McCurdy – all from Merlin Securities – discuss the hedge fund business model and best practices for funds to get to the “green zone,” where fixed revenues exceed fixed expenses. 2010 was a transformative year for the hedge fund industry and served as a

Your Story: Pitch by Examples Feb1

Posted by & filed under Hedge Fund Marketing.

Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with marketing advice for hedge fund managers and service providers. Your storyline needs a pitch with real examples. Whether you are a fund manager or a service