The Book Tour Approach to Launching a New Fund Jun12

Posted by & filed under Hedge Fund Marketing, Marketing Tips, White Papers/ Thought Pieces.

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The only thing harder than running a successful alternatives fund is launching it. Getting noticed in the crowded and naturally skeptical alternatives market can be a Herculean feat without a plan of implementation. It goes without saying that having a great investment strategy, financial backing, and well-crafted infrastructure are all critical components of a successful fund launch. Here are a few additional pointers on how to capitalize on these elements by cribbing from another cutthroat process: that of a successful book tour

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Emancipation From Participation May8

Posted by & filed under Hedge Fund Marketing, White Papers/ Thought Pieces.

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Just showing up is not enough for any money manager to believe they are qualified or equipped to handle investment assets for clients. If a manager doesn’t feel the pressure to perform and the humbleness to know that the markets are a merciless taskmaster to those who expect to win every time, then that manager isn’t equipped to manage outside assets for a living. Investors are entitled to a manager who is fully devoted to doing their best day after day

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Commit to Quit Mar13

Posted by & filed under Hedge Fund Marketing, White Papers/ Thought Pieces.

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What habit is as old as time itself? It has to be making all kinds of ‘do-better’ resolutions at the beginning of the year, only to see them falter before the birds start building their nests each spring.

NBC News ran an article online in January discussing this annual phenomenon, 2017 New Year’s Resolutions: The Most Popular and How To Stick to Them: “Research shows that only about 8% of people actually achieve their New Year’s goals”; said Dr. John Agwunobi, chief health and nutrition officer for Herbalife. “After the holiday tradition of over-indulgence, we set out to rid our cabinets of junk food, hit the gym and start fresh, but some people tackle the problem too aggressively, with overly restrictive diets, or exercise regimes that they can’t commit to, and soon give up their efforts.”

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Change Management For Fund Managers Feb13

Posted by & filed under Hedge Fund Marketing, Marketing Tips, White Papers/ Thought Pieces.

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Looking to the past as a way to gauge the likely direction of the future is a popular exercise in the first quarter of every year. It’s a natural desire for people to want to improve on their personal and professional lives; taking stock of where they are, making changes where needed, and reinforcing good habits. Alternatives managers are no different, and despite some opposing opinions, are people too

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Smile, You Are on Camera: Video Advice for Newbies Nov4

Posted by & filed under Hedge Fund Marketing, Marketing Tips, Video.

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After arranging and coaching speakers for numerous short videos filmed by Asset TV during two recent Hedge Fund industry conferences – Hedgeopolis in New York and Global Fund Forum in Bermuda – I wanted to share a variety of takeaways including media advice a/k/a speaking tips for newbies. Many of these short videos by industry professionals representing hedge fund managers, allocators, service providers and regulators reflected first time experiences on camera and were unplanned or scheduled on extremely short notice including hours or even minutes in advance. Overall, the presenters stepped up to the challenge remarkably well, especially with very condensed or no media coaching. Whether you are considering this type of opportunity for the first time, planning further videos or completely frightened of the camera lights, my observations and advice are designed to provide useful tips and help you avoid common traps

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