Smile, You Are on Camera: Video Advice for Newbies Nov4

Posted by & filed under Hedge Fund Marketing, Marketing Tips, Video.


After arranging and coaching speakers for numerous short videos filmed by Asset TV during two recent Hedge Fund industry conferences – Hedgeopolis in New York and Global Fund Forum in Bermuda – I wanted to share a variety of takeaways including media advice a/k/a speaking tips for newbies. Many of these short videos by industry professionals representing hedge fund managers, allocators, service providers and regulators reflected first time experiences on camera and were unplanned or scheduled on extremely short notice including hours or even minutes in advance. Overall, the presenters stepped up to the challenge remarkably well, especially with very condensed or no media coaching. Whether you are considering this type of opportunity for the first time, planning further videos or completely frightened of the camera lights, my observations and advice are designed to provide useful tips and help you avoid common traps

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Attack Marketing Using the Rule of 150 Sep16

Posted by & filed under Hedge Fund Marketing, White Papers/ Thought Pieces.

150 from the air

The Rule of 150, first posited in the 1990s by British anthropologist Robin Dunbar, refers to the maximum number of people with whom any person can build meaningful relationships. While there appears to be a spirited debate over the actual figure (100? 150? 250?), the general assumption that humans maintain closer relationships within small groupings seems to have some historical merit. In military leadership dating back as far as the Roman centurions, history has borne out that, once the number of 150 is exceeded, it’s nearly impossible for individuals to form strong enough interpersonal bonds to work well together

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Track Record Investing Sep2

Posted by & filed under Hedge Fund Marketing, Hedge Fund Performance, White Papers/ Thought Pieces.


As the splashy spectacle that was the Rio Olympics slowly recedes into memory, the event can be looked at through an analytic lens. The BBC published a fascinating article: Why do swimmers break more records than runners? And who knew this was even the case?! Those who are schooled in analysis (that includes you, discerning reader!) may ask: what are the conditions that propel this phenomenon of outperformance? It turns out, that there are four factors, three of which are

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Impact of Brexit: UK, EU And Non-EU Alternative Fund Managers Are Unlikely To Be Significantly Adversely Affected Jul11

Posted by & filed under Compliance, Hedge Fund Marketing, Regulatory, White Papers/ Thought Pieces.


The full impact of Brexit for the alternative funds sector will not be known for some time. But in this article we argue that UK, EU and non-EU alternative fund managers are unlikely to be significantly adversely affected and that even in a worst case scenario there will be relatively straightforward work-arounds

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Foresight Is Better Than Hindsight Jun6

Posted by & filed under Hedge Fund Investors, Hedge Fund Marketing, White Papers/ Thought Pieces.


The Lake Wobegon Effect—where, according to its creator, Garrison Keillor, ‘all the women are strong, all the men are good looking, and all the children are above average’—relates to the tendency to overestimate one’s achievements and capabilities in relation to others. Lake Wobegon seems to be alive and well in the hedge fund industry, where every manager thinks they are above average, despite a wide range of evidence to the contrary

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