Developing new relationships and raising capital during this challenging environment for emerging managers has been facilitated by the confluence of regulatory modernization and technology adoption, providing tailwinds for those who choose to act. What are the regulatory trends and key changes facilitating capital formation for hedge funds and others in the alternative investment community?
... Read more »Posts Categorized: Hedge Fund Marketing
The Arc of the Ask Oct27
With much active marketing and sales efforts on a long-term pause in 2020, I’ve had several conversations with managers looking to retool their sales story for 2021. Some are coming to market with a new investment product and some just want to expand their selling activities to a wider segment of the market, but all have the goal of coming up with a compelling reason for new investors to give their product a try
... Read more »The ‘Cov-erton’ Effect On Alternatives Sep30
The last quarter push to the November elections is fully upon us and, while the market seems to be holding at robust levels of participation, it’s clear that all sides of the financial and political community are waiting for the eventual party outcome to be determined in order to plan and execute business with a long-term perspective
... Read more »Building Stronger Remote Relationships Aug5
August is here, and we are still largely working remotely in the financial services industry. This separation from clients and prospects is particularly difficult to manage for those tasked with marketing, business development, and client relationships. There just isn’t an equivalent substitute for meeting and interacting in person for some of these functions, yet this is required for the majority of businesses in 2020 for the undetermined future. Some ideas to help mitigate the impersonal and isolated feeling that working remote can generate follow below
... Read more »Healthy Hedges for a New Equity Era Jul31
Last year was one for the record books for most biotech/healthcare-oriented hedge funds, but despite a global health emergency dispersion between managers seems to be attracting the attention of investors
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