Marketing Your Fund to Zombie Investors Jul8

Posted by & filed under Hedge Fund Investors, Hedge Fund Marketing, Hedge Fund Performance, White Papers/ Thought Pieces.

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Gaining the attention and interest of investors and their advisors has always been a challenge. There are new demands on fund marketers, who must re-think how they communicate with target audiences, if they intend to overcome short attention spans and digital amnesia

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The Lyxor White Paper, Gabelli’s 4 New Picks (Video), and Beware The Friday Afternoon Scam Jul8

Posted by & filed under Hedge Fund Assets, Hedge Fund Marketing, Hedge Fund Performance, News.

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Hedged News: A new white paper from Lyxor Asset Management estimates hedge funds could deliver annual returns of 5-6% above the 3-month LIBOR rate, Mario Gabelli picks four new stocks, and a hedge fund is hit by the Friday Afternoon Scam to the tune of over a million dollars

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