Posted by & filed under Hedge Fund Marketing.

The release of Hedge Connection’s new social database gives hedge fund managers and their marketers ways to connect with investors like never before.

On the database side of the site, each fund profile now has a Follow button (much like you can Follow a company on LinkedIn) and a Followers area. When an investor clicks the Follow button it will let others know of their interest in the fund. It does not necessarily mean they are invested in the fund; it is simply a passive way of sharing their interest. If you have a hedge fund listed on Hedge Connection, either through Morningstar or directly through us, a Follow button has been added to your page and Investors can Follow your fund.

sample-followersAdditionally, a new Followers area has been added to your fund management area (where you update your performance numbers etc), and in this area all the investors that have Followed your fund will be listed. You will receive an email notification each time an investor Follows one your funds (a new Settings tab will let you control email notifications). At this point you can login and post an Update to the investors Following you. The update will be posted in the investor’s Activity Stream and can be anything from stating your latest performance numbers to your thoughts on the market.

Managers are also invited to register for the Boardroom side of Hedge Connection. Here they can view our entire Morningstar database of funds and connect with the investors.  Those managers running fund of funds will be interested in joining our Executives as a promotional opportunity and should contact us for more information.

Make sure you check out our informational page and our FAQs for further details. If you have forgotten your login credentials, please either use the Forgot your Password function or email info@hedgeconnection.com

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