Change is here! The long-awaited JOBS Act Rules become effective September 23, 2013, dramatically expanding the marketing flexibility for managers of private funds. This newfound free speech provides important messaging and branding opportunities. Traditional one-on-one capital raising (a/k/a “hand-to-hand-combat”) meets modern marketing activities and communication platforms. How can you integrate public relations to leverage your firm’s capabilities? Check out this slide show as presented during Alternative Asset’s recent Hedge Fund Boot Camp in Boston.
Given the accompanying additional regulatory obligations, disclosures and reporting responsibilities, managers are cautioned to consult legal/compliance advisors and seek approval before implementing new communication initiatives. Marketing communications best practices including specific tips and traps are addressed in further detail within our prior e-letter: Navigating the post-JOBS Act Sea Change. which has appeared in various industry publications.
Meeting the Challenges:
This less restricted marketing environment is likely to increase the challenge of getting heard above the noise. “Communication alpha” as noted in our prior e-letters may be considered an increasing source of value in supporting asset raising and retention objectives. HS Marketing can help raise your firm’s visibility and gain a competitive edge. We’ve been serving the alternative investment community – hedge fund managers, futures trading firms, asset allocators and service providers – for two decades. Contact us to be heard, seen and understood.
Holly Singer is founder and president of HS Marketing, an independent firm organized in 1994 and dedicated to enhancing the marketing communications capabilities of investment managers and service providers in the alternative investment community. Holly’s experience serving this industry covers the whole spectrum of strategies from the highly liquid end, managed futures, to numerous hedge fund strategies as well as the less liquid investments on the spectrum. Client engagements focus on marketing objectives, communication strategies and visibility opportunities featuring media relations and advertising campaigns, marketing tools, corporate identity / branding systems, positioning, and a variety of dynamic opportunities to be heard, seen and understood.