Shaping Sales Incentives: Three Tips for Success Jan26

Posted by & filed under Hedge Fund Assets, White Papers/ Thought Pieces.

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  Written by Steven Rubenstein, President of Arrow Partners (This column appeared in FundFire on January 22, 2015) As manager distribution teams begin chipping away at 2015 goals, a key driver of success will be well-structured compensation packages. Unfortunately, many firms’ sales compensation practices are poorly designed. Strategic consultant Margolis Kass Advisors found in a

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Hedge Fund Marketing: From Oxymoron to Best Practices Jan12

Posted by & filed under Hedge Fund Assets, Hedge Fund Investors, Hedge Fund Marketing.

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This article was written by Gordon G. Andrew. Gordon is a Partner at Andrew + Selikoff Partners   This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media,

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Featured Thought Piece: Why Flawed Sales Goals Can Sabotage A Manager Oct30

Posted by & filed under Hedge Fund Assets, White Papers/ Thought Pieces.

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One of the most important issues that managers face is projecting from where the firm’s revenues will come next year and beyond, and then establishing specific goals to motivate their sales force to achieve those business objectives. While that approach makes sense, far too many managers set themselves up for failure by setting improper, unrealistic

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