A couple recent examples of what not to do on the hedge fund marketing front.
Insightful tips on marketing hedge funds to consultants
Capital Raising wisdom from Absolute Return – Andrew I read everything I receive. In the Hedge Fund world there were two monthlies that provided interesting, in depth articles on hedge funds – Alpha and Absolute Return. Now there are one as Absolute Return will be rebranded AR-Alpha. I enjoy Absolute Return and always learn something…. Read more »
Valuable advice from alternative investment consultants to hedge funds on how to succeed in the “New New” marketing environment.
Whether by choice or by the lack thereof, hedge fund managers are attending events to market their funds directly. They are getting in the game and focusing on this core business function only to find it more competitive then ever.