Communication Tips and Traps: Five Common Traps Dec10

Posted by & filed under Hedge Fund Marketing.

The-Self-Esteem-Trap

During my panel comments as a seminar speaker on November 17, 2015 in New York, I shared a variety of marketing and public relations insights. This program, “Institutionalizing Your Brand to Effectively Raise Capital,” was well attended by hedge fund managers, allocators and some service providers. Five common communication traps to avoid

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A Medley of Marketing Advice Sep28

Posted by & filed under Hedge Fund Marketing.

marketingCloud1

Over the course of many years’ experience in the hedge fund space I have given and heard numerous marketing tips, well beyond the scope of a single article, but would like to share a medley that includes communication advice and traps sourced from institutional investors and long-standing industry professionals’ comments that have been especially well received. As fund managers, service providers and other industry professionals gear up for conferences, networking and capital raising opportunities, all marketers should carefully execute communication strategies and best practices while seeking to avoid common traps that are often overlooked

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Change is Here! Sep24

Posted by & filed under Compliance, Hedge Fund Marketing.

Change is here!  The long-awaited JOBS Act Rules become effective September 23, 2013, dramatically expanding the marketing flexibility for managers of private funds.  This newfound free speech provides important messaging and branding opportunities.  Traditional one-on-one capital raising (a/k/a “hand-to-hand-combat”) meets modern marketing activities and communication platforms.  How can you integrate public relations to leverage your

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