Navigating the post-JOBS Act sea change Jul18

Posted by & filed under Hedge Fund Marketing.

The long-awaited SEC ruling as of July 10, 2013 to lift the 80+ year old ban on general solicitation and advertising of private placements ushers in a sea change of communication opportunities and challenges for hedge fund managers. As mandated by the April 2012 JOBS Act, this rule dramatically expands the marketing flexibility for managers

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Using Email Effectively to Enhance Investor Relations Jul13

Posted by & filed under Hedge Fund Marketing.

Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with marketing advice for hedge fund managers and service providers. Personal relationships with eye-to-eye contact may be considered so important to building trust that our clients often

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Keeping Your Website Secure and Your (Investors’) Data Safe May18

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Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with marketing advice for hedge fund managers and service providers. Prompted by questions from some of our hedge fund manager clients regarding the recent headlines about data

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Your Story: Pitch by Examples Feb1

Posted by & filed under Hedge Fund Marketing.

Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with marketing advice for hedge fund managers and service providers. Your storyline needs a pitch with real examples. Whether you are a fund manager or a service

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Marketing vs. Legal/Compliance: Developing an Alternative Investment Website Jul12

Posted by & filed under Compliance, Hedge Fund Marketing.

Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with a piece on balancing marketing needs and compliance requirements in relation to creating an alternative investment website. Most successful managers of alternative investments know that frequent

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