The Orienting Response—Conviction Versus Clarity May19

Posted by & filed under Hedge Fund Marketing.

A decade ago I wrote about the struggle emerging and smaller alternative managers had attracting capital to their funds, as they were being overshadowed by the ‘whale’ managers who garnered all the interest and the funding. I’m happy to report in 2022 that this situation is not as dire as it once was

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To Meet or Not to Meet, That is the Question Apr19

Posted by & filed under Hedge Fund Marketing.

We are well underway in 2022, and the restrictions that Covid had placed on social gatherings continue to recede, but what does that mean for today’s marketing plans? Two years of forced shutdowns and a massive shift to online tactics have created an uneasy marriage between the desire to get back in front of clients and prospects, and the convenience, cost savings, and ease of continuing to focus on outreach through websites, videos, social media, and the like

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