A decade ago I wrote about the struggle emerging and smaller alternative managers had attracting capital to their funds, as they were being overshadowed by the ‘whale’ managers who garnered all the interest and the funding. I’m happy to report in 2022 that this situation is not as dire as it once was
... Read more »Posts Categorized: Hedge Fund Marketing
To Meet or Not to Meet, That is the Question Apr19
We are well underway in 2022, and the restrictions that Covid had placed on social gatherings continue to recede, but what does that mean for today’s marketing plans? Two years of forced shutdowns and a massive shift to online tactics have created an uneasy marriage between the desire to get back in front of clients and prospects, and the convenience, cost savings, and ease of continuing to focus on outreach through websites, videos, social media, and the like
... Read more »What’s Wrong With Wanting To Be First? Mar24
Emphasizing the goal of being part of a community effort to achieve is commendable, but doesn’t have to replace the acknowledgement of superior performance for the sole recipient of the coveted position of #1. In my world, I believe you can strive to be a great team player while also trying to accomplish the valued goal of being #1
... Read more »Dare to be Different! Feb23
Winning new clients is a lot like being the individual selected for a new job. The techniques which work for a job candidate are similar for an investment manager wooing new investors. In both cases, you need to prove your value and right fit for the job
... Read more »Vertical Farming Tech Holds Long-Term Promise, Further Investment Key to Overcome Cost Structure Feb4
The following report is provided free each week by McAlinden Research Partners exclusively to members of Hedge Connection. Today’s issue cluster focuses on Agriculture
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