Shaping Sales Incentives: Three Tips for Success Jan26

Posted by & filed under Hedge Fund Assets, White Papers/ Thought Pieces.

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  Written by Steven Rubenstein, President of Arrow Partners (This column appeared in FundFire on January 22, 2015) As manager distribution teams begin chipping away at 2015 goals, a key driver of success will be well-structured compensation packages. Unfortunately, many firms’ sales compensation practices are poorly designed. Strategic consultant Margolis Kass Advisors found in a

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Hedge Fund Marketing: From Oxymoron to Best Practices Jan12

Posted by & filed under Hedge Fund Assets, Hedge Fund Investors, Hedge Fund Marketing.

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This article was written by Gordon G. Andrew. Gordon is a Partner at Andrew + Selikoff Partners   This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media,

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