The following post is courtesy of Diane Harrison who is principal and owner of Panegyric Marketing, a strategic marketing communications firm founded in 2002 specializing in alternative assets. While the investment world, along with essentially the rest of us, waits anxiously for the US general election to deliver some expectation of where the markets will be

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Ask any start up or growing fund manager looking at raising more assets about the importance of effective communicating with prospects, and they will all agree that having a clear program of informative channels that get across the fund’s value and strategy is a top priority for the sales effort

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