It’s a new year, with a new opportunity to achieve your business goals. One of the best ways to set realistic and attainable goals is to take a clear look at where you are now, and define where you can go, by taking inventory of the current standing. A SWOT analysis can help you organize this evaluation and separate your internal perception from the external one

As 2022 comes to an end, it’s natural to reflect back on the current year and take inventory of what went well, what went wrong, and more importantly, what never happened. People tend to begin a new year with great hopes and expectations of how we will hone our skills, improve our professional and personal lives, and generally do better than we did in the year just passed