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THEME ALERT Today’s Featured Topic New Operators are Disrupting the AUTO DEALERSHIP Industry Summary: Uber used technology to disrupt the taxicab industry. Amazon did it to the online retail industry. Now, new operators are leveraging technology to disrupt the automotive retail market. In the process, they are changing the way consumers buy, lease and finance their cars, while minimizing consumer contact with traditional auto dealerships. America’s $1 trillion car dealership industry has reached a tipping point thanks to the disruption of ecommerce. A new crop of online platforms allows consumers to pick out and purchase a car, all without leaving their living rooms. Copious internet reviews and detailed pricing comparisons provide the buyer with plenty of information to negotiate the best deal. What’s more, these upstart companies will even deliver the car for free to the consumer, who will have five days to test-drive the vehicle before deciding whether to keep or return it. If the car doesn’t live up to its promise, the dealer simply arranges a pick up and whisks the vehicle away. One of these startups,Joydrive, runs an online platform that connects buyers with a network of individually vetted, franchised dealerships nationwide that accommodate online purchases. All the dealers on the platform must follow the same process and adhere to the same standards set by Joydrive. The company makes money by charging the dealerships a subscription fee, and already has 13,000 new or pre-owned vehicles in its inventory. Through Joydrive, customers can identify a desired car, secure it, get financing, arrange to trade-in their existing car and get the purchased car delivered to their home. All these steps are completed online, sometimes in less than an hour. Given this level of convenience, some consumers are claiming they will never go to a physical car dealership again. Another wunderkind,Carvana, specializes in selling used cars on its online platform and is already available in 80 markets across the country. Carvana is said to be the fastest-growing dealer in America today, selling about 250 vehicles a day at a profit of almost $2,200 per vehicle. The company is on track to sell 100,000 vehicles in 2018, up from 45,000 in 2017. Roughly 1 in 5 of those transactions happened on a smartphone. Unlike Joydrive, which features inventory from third-party dealers, Carvana owns its inventory and has more than 10,000 vehicles available at any one time. Customers can either get their car delivered or pick it up from a giant vending machine at a Carvana facility. Each of these vending machines is a five-story glass tower that houses up to 20 cars. After arranging your purchase, all you have to do is show up at a Carvana kiosk, select your name on the screen, insert a giant coin inside the kiosk, and watch your car automatically descend from one of those glass towers. Another newcomer in the space is Fair, a company that seeks to disrupt the leasing business by offering short-term leases of low-mileage used cars, rather than locking consumers into three-year leases, which is the industry norm. The site and app lists vehicles from third-party dealerships offered for a set monthly payment. Customers can select and lease a vehicle with just a driver’s license and bank account. Visitors to the site, for example, can lease a 2012 Nissan Cube with less than 13,000 miles on it for $170.00 per month, or a 2016 Impala Limited LT with 42,000 miles for $190 per month. These are month-to-month leases, so there is no long-term commitment. And it’s not just the car buying and leasing process that’s being disrupted. Financing too is undergoing changes. Take the example of AutoGravity, an app-based service that gives the buyer financing options before they get to the dealership. The app asks for the vehicle you are planning to buy, employment details, and mortgage or rent payments, and a few other bits of info. In a few minutes, the user gets up to four loan-term offers for the wanted vehicle. In this instance too, the traditional auto dealer is removed from the equation of negotiating financing terms. Since launching in January 2018, Joydrive has become the largest online auto store in the country. Meanwhile, Carvana (NYSE: CVNA), which launched in 2012 and went public last year, already has a market capitalization of $8.3 billion, almost double that of the brick-and-mortar dealership empire Penske Automotive Group (NYSE: PAG). Just last year, Carvana’s revenue jumped 135% to $859 million. The fact that these new companies are expanding rapidly while traditional dealerships are struggling, reflects a major shift in the automotive retail landscape. A 2015 survey by Accenture of 10,000 consumers showed three-quarters This new breed of services amalgamates four trends that appeal especially to the Gen-X and Millennial segments of the population: Reduced friction (for a no-hassle car buying experience); Technology (the entire experience is mostly online); Self-Service (customer retains control of the process until the car is delivered); and the convenience of Delivery. They represent a small share of the car sales market today, however, with 17 million new cars and 42 million used cars sold in the U.S. each year, the growth opportunity is huge.
Here are links to some reports MRP has previously published on the auto industry:
We’ve also summarized the following articles related to this topic in the Transportation section of today’s report.
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Chart: Digital Auto Dealers (CVNA, KAR) vs Traditional Auto Dealers (PAG, AN) vs Global Auto Dealers (CARZ) vs S&P 500 (SPY)
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Disruptive Change Updates
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Joe Mac’s Market Viewpoint |
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The U.S. capital markets had a challenging time in the first half of 2018. While the brouhaha about trade wars has been cited by experts as the cause of this year’s rise in volatility, MRP believes otherwise. Extended valuations, investor sentiment, portfolio leverage, an ageing bull market, inflation, and a Fed tightening cycle are all headwinds. In short, several large forces are at play and they will continue to pressure both equity and bond prices in the second half of this year. Joe Mac’s Market Viewpoint: U.S. Markets at Midyear →
Other Viewpoint Reports Joe Mac’s Market Viewpoint: CAPEX Booms! → Joe Mac’s Market Viewpoint: The Inflation Complication → |
Current MRP Themes |
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Major Data Points |
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Dow Jones Hits New Record on Friday Wall Street closed mixed on Friday 21 September 2018 with the Dow Jones clinching a new high, as US and Canada trade talks continued and investors await next week’s Fed policy announcement. TE |
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US Output Growth Slows to 17-Month Low: Markit The IHS Markit US Composite PMI dropped to 53.4 in September 2018 from 54.7 in the previous month, missing market consensus of 55.0. It was the lowest reading since April 2017 as services activity expanded the least since March 2017 (PMI at 52.9 vs 54.8 in August) while manufacturing growth picked up to a four-month high (PMI at 55.6 vs 54.7 in August). The overall moderation in output growth was partly due to company shutdowns on the east coast ahead of hurricane Florence. TE |
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US Services Growth Eases to 18-Month Low: Markit The IHS Markit US Services PMI fell to 52.9 in September 2018 from 54.8 in the previous month, well below market expectations of 55.0, a preliminary estimate showed. The reading pointed to the weakest pace of expansion in the service sector since March 2017 as expectations for activity growth over the year ahead softened to the lowest since last December. On the price front, input costs rose firmly and average prices charged by service providers increased at the fastest pace since the survey began in October 2009. TE |
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US Factory Growth at 4-Month High: Markit The IHS Markit US Manufacturing PMI rose to 55.6 in September of 2018 from 54.7 in August, beating market expectations of 55. The reading pointed to the strongest expansion in manufacturing in four months, mainly boosted by faster increases in output and new orders, preliminary figures showed. TE |
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Sterling Suffers Biggest Fall in Nearly 11 Months The British pound fell as much as 1.6% to $1.3053 on Friday, its largest drop since November 2017, after Prime Minister Theresa May said Brexit talks with the EU had reached an impasse. TE |
Disruptive Change Updates |
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