A few weeks ago, an industry friend came to Nashville for a meeting of the Mid-South Alternative Investment Association (MSAIA). When he told his (New York-based) work colleagues that he was attending the meeting to network with investors, he was met with laughter, derision and accusations that he was only gracing my fair city to meet chicks

This investment branding-focused white paper looks into what large money managers are doing, how trust plays a critical role in assets under management and capital raise success, and what small-mid sized managers, as well as large institutional asset managers, can do to have a fighting chance in this competitive environment