What We Can Learn From The Supply Chain Disruption Oct19

Posted by & filed under Supply Chain.

We all know the saying ‘No chain is stronger than its weakest link.’ This has never been more evident on a global scale than the present day supply chain woes plaguing worldwide distribution and availability of many consumer products. With the holiday season bearing down on us, problems are only expected to get worse with heightened demand stressing an already broken process

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Getting Over The Hump: The Plateau Effect In Sales Sep24

Posted by & filed under Hedge Fund Marketing.

At some point in their career, every sales and marketing professional hits a road block to getting ahead, whether it’s in performance, results, career path, or a combination of all of these. The Plateau Effect is the phrase that describes this impasse, when the forward progress that has been working well slows or stalls and seems likely not to do as well in the future

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4 Rules for Marketing Impact Aug5

Posted by & filed under Hedge Fund Marketing.

Before you can be recognized as a compelling investment opportunity, you need to offer something new or better than what already exists and to the right audience seeking such opportunity. Defining your value proposition is what gives a competitive advantage in your targeted market segment. Identify your difference and clarify this vision internally before you even think of selling yourself to this client base. The result needs to be short and direct – the proverbial ‘elevator pitch’ that everyone in your company can understand and recognize as true

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Thought Leadership is Like a Muscle―Use It or Lose It May28

Posted by & filed under Hedge Fund Marketing.

With so much information easily accessed online, there is a continual demand for fresh and informative data that can be digested in a relatively short amount of time. I decided to take a look back at the reasons I gave for incorporating thought leadership as a marketing and sales practice and update them where needed for the progress the industry has made since then

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