Getting Smart About Your Marketing Restart Jun30

Posted by & filed under Hedge Fund Marketing.

Drawing on nearly 70 years of combined experience in business practice, research, and education, we have found that five key strategies help companies weather crises and preserve their bonds with consumers. Let’s take a look at their 5 strategic suggestions and how they might be adapted to the alternative asset community

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Four Marketing Mistakes Not To Make Mar23

Posted by & filed under Hedge Fund Marketing.

Human error is a given, and no one is immune to making some poor choices in work and life somewhere along the way. But among the inevitable errors there are other mistakes that are totally avoidable, given the right circumstances and a proper mindset. In the community of alternatives, managers and service providers can reduce their error experience if they keep an open mind and a flexible approach to problem-solving

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Investors Redux: Eight Years Onward Feb13

Posted by & filed under Hedge Fund Marketing.

Back in 2012, I published an article discussing the importance of relationship management in the selling of alternative assets to investors, At the time, I’d stated, ‘Alternatives are bought by professional investors (institutions) and sophisticated individuals (family offices, high net worth people) as a means of capturing upside gain and minimizing downside risks across an overall portfolio of holdings. Always has been, and likely always will be.’ Flash forward to 2020

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