Hedge Connection launched in 2005 as a marketing platform for hedge funds and an information portal for investors. To meet the ever growing demand of businesses and entrepreneurs seeking capital from our relationships, we began modifying our hedge fund related products and events to service more financial verticals. In 2020, we renamed our online platform to Fintroz to reflect this diversification and our revised mission to facilitate introductions to all sectors of the financial services industry.

Hedge Connection operates the Fintroz platform as an enterprise SaaS solution. Portions of the software, to the entire platform, can be licensed by firms looking for virtual conference and online capital introduction technology.

Over the years, Hedge Connection has hosted a multitude of live events featuring thought leadership and one-on-one networking. Through these events and our integrated technology, we have facilitated thousands of direct meetings and over a billion dollars in new investments.


On June 18, 2013, Hedge Connection was awarded United States Patent #8,468,078 for the business methodology of connecting hedge funds and investors online.

On June 30, 2015 Hedge Connection was awarded its second patent, United States Patent #9,070,165.

Fintroz company patent


A method for matching a hedge fund and a hedge fund investor, and apparatus therefore, may utilize databases that may be searched by search engines. The databases and the search engines may be accessed using a website. Information regarding the investor may be stored in one database and information relating to the hedge fund may be separately stored in the other database. An investor may access the search engine associated with the database containing hedge fund information to identify hedge funds that may be relevant to that investor. Likewise, a hedge fund may access the search engine associated with the database containing investor information to identify qualified investors that may be interested in the hedge fund.

For information and fees on licensing our patent please contact us


Hedge Connection was founded on the premise of disintermediating the capital raising process through online technology and events. The founders believed that managers shouldn't have to pay astronomical fees for access to capital, and so they invented something different from the status quo. While the technology continues to evolve, our maxim of connecting hedge funds and investors in the most efficient and cost-effective manner endures.

Lisa Vioni - CEO

Lisa Vioni - President & CEO

Lisa is Hedge Connection's CEO and founding partner. Lisa's vision for the company stems from her extensive experience in marketing alternative investments and institutional sales.

Before founding Hedge Connection in 2005, Lisa served as Director of Marketing at Ellington Management Group and previously at Singleterry & Company. At both firms, Lisa oversaw all aspects of client relationships including raising money, organizing company events, developing marketing strategy and client servicing.

Prior to her career in hedge fund marketing, Lisa was on the sell side, rising to Senior Vice President in Mortgage Backed Securities-Institutional Sales at Lehman Brothers Securities.

Outside of the financial industry, Lisa has produced three Broadway shows including Long Day's Journey Into Night for which she won a Tony Award.

Lisa earned a B.A. in French Studies with a minor in Economics from Smith College. She currently holds Series 7, 63 and 65 licenses.

Rob Arthurs - Managing Partner

Rob Arthurs - Managing Partner

Rob co-founded Hedge Connection with Lisa Vioni and lead's the company's product design team. Rob works closely with Lisa and is instrumental in the decisions and direction of the company's business. He and his team of developers bring the vision of Hedge Connection to life.

Rob is an avid outdoor enthusiast who mountain bikes and has climbed peaks in North America, Europe and Africa.

Rob has a B.S from St. Francis College in New York and a degree in Geomatics from BCIT in Vancouver.

Danielle Berman - Director of Events

Danielle Berman - Director of Events

Danielle Berman is the Director of Events at Hedge Connection. She is in charge of all logistics related to the portfolio of events produced by Hedge Connection including Table Talks, Deal Ring and the Global Fund Forum. Ms. Berman also is the liaison with strategic partners on all event related issues.

Danielle has coordinated various international mission trips to countries such as Haiti, Malawi, China, Egypt and Guatemala with professional athletes and entertainers to raise awareness for their favorite causes. From investor conferences to social good conferences and galas, she has coordinated and managed events at high-profile venues such as the United Nations and Super Bowl Week. Her ever expanding network and knowledge helps her stay creative and innovative. She has an extensive background in digital marketing, event management, sports philanthropy, and strategic partnerships as well as business development and media relations. Danielle graduated from Syracuse University with a degree in Sports Management and a minor in Public Communications. She earned her Sports Philanthropy Certificate from George Washington University.

Holly Singer - Director of Content

Holly Singer - Director of Content

As Director of Content for Hedge Connection, Holly works with clients and trusted partners sourcing video, white papers and exclusive thought pieces. Distributed via our blog, weekly newsletter, and social media outlets, this content distribution is key in building brand and providing our members with new sources of material.

In addition to working with Hedge Connection, Holly is president and founder of HS Marketing LLC, a marketing communications, public relations and media planning firm specialized in the alternative investment community. Her professional experience over the past 2 decades since she founded the business has been dedicated to enhancing the branding, communications capabilities and industry awareness of investment managers and service providers. Holly serves as Board member and PR/Marketing Committee Co-Chair for The Hedge Fund Association (HFA).

Holly has been a speaker at numerous industry seminars and conferences and has authored articles for various publications. Holly earned an MBA in Finance from NYU’s Stern School of Business and a BA in Political Science from Trinity College in Hartford, CT.

Cary Prusa - Marketing Associate

Cary Prusa - Marketing Associate

Cary is responsible for building out media partnerships with event production companies and expanding the Hedge Connection brand. Additionally, Cary is in charge of maintaining the integrity of the data on our fund database and is our liaison with the managers and their monthly performance.

Outside of work, Cary plays drums with his band, the Elx Club and is a New York Cares Team Leader for environmental projects.