Marketing Best Practices, Traps and Takeaways for Emerging Hedge Fund Managers Apr25

Posted by & filed under Hedge Fund Marketing, White Papers/ Thought Pieces.

biz

What’s the difference between marketing, advertising and branding? Why is ‘thought leadership’ a big deal? How can you get heard? How can you avoid common marketing traps? These are among the questions prepared by me for speaking during the recent Emerging Manager Seminar

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Stupid Human Tricks Mar22

Posted by & filed under Hedge Fund Marketing, White Papers/ Thought Pieces.

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You know what I miss? David Letterman’s old Top Ten Lists. Hands down, those were my favorite part of late night TV. I know that others have stepped in to try to fill the void. Bill Maher has his “New Rules” and Jimmy Kimmel has the often-entertaining “Mean Tweets” but, to me, David Letterman will always be the original king of the recurring hilarious late night bit

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Tactically Speaking, This Can Boost Sales Mar20

Posted by & filed under Hedge Fund Marketing, White Papers/ Thought Pieces.

chess

Merriam-Webster defines a debate as ‘a regulated discussion of a proposition between two matched sides.’ A good debate is not an argument. Rather, it is a thoughtful process of insightful positioning that allows two sides of a concept to be explored on their merits. Sound a bit like a manager working to convince an investor that what they do makes sense for an investment portfolio

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What Family Offices Want From Alternatives Managers Feb23

Posted by & filed under Hedge Fund Investors, Hedge Fund Marketing, White Papers/ Thought Pieces.

beach

Competition within the alternatives sector for family office investments is at an all-time high, as these investors get more comfortable with the range of assets available to them and their general understanding of alternatives rises. Fund managers want to win these wealthy investors over, but often find they are unsure of how best to pursue them. The family office client is increasingly demanding a more tailored approach to wooing them over. Managers who can adapt their prospecting tactics stand a better chance of winning a partnership with these prized investors

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