Frame It- Painting A Picture Investors Want To See Mar20

Posted by & filed under Hedge Fund Marketing.

Alternatives managers will face the spring season with a renewed enthusiasm for the themes that underpin all their sales efforts: diversify, achieve non correlation to other asset classes, and reduce portfolio risk overall while adding value. However, focusing on generalities and the same old, same old sales pitches will not likely yield the best results. It seems a far better plan to zero in on investor’s fears, concerns, and topics of interest in an effort to win them over

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Marketing, Millionaires and Girls That Go “Woo!” Mar12

Posted by & filed under Hedge Fund Marketing.

A few weeks ago, an industry friend came to Nashville for a meeting of the Mid-South Alternative Investment Association (MSAIA). When he told his (New York-based) work colleagues that he was attending the meeting to network with investors, he was met with laughter, derision and accusations that he was only gracing my fair city to meet chicks

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White Paper: Brandability of Trust Mar7

Posted by & filed under Hedge Fund Marketing.

This investment branding-focused white paper looks into what large money managers are doing, how trust plays a critical role in assets under management and capital raise success, and what small-mid sized managers, as well as large institutional asset managers, can do to have a fighting chance in this competitive environment

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What Aren’t They Saying- Unspoken Investor Feedback Jan28

Posted by & filed under Hedge Fund Investors, Hedge Fund Marketing.

Pitching to investors can be an unnerving process even for sales professionals. No one wants to be in the position of needing someone to buy in, literally, to what they are selling, in order to stay alive in business. Yet for most fund managers, this is exactly what is required of the pitching effort: no convincing, no capital, and soon, no fund. Regardless of investment specifics, potential pitch mishaps exist which cause investors to lose interest and focus. Knowing the issues that trigger investor ennui or ultimately turn off an individual and taking a proactive approach to combating them can help managers position their pitch more favorably

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Hedge Connection Launches Virtual Investor-Introduction Event Series Dec19

Posted by & filed under Events, Hedge Fund Marketing, New Services.

Financial introductory platform Hedge Connection plans to launch a series of virtual investor-introduction events, beginning January 21, 2019. The 2019 Fintroz Forum Series is designed around Hedge Connection’s patented Capital Club investor-introduction service and will connect allocators to managers of various alternative investment strategies online in a targeted and efficient manner

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