Being the Best Aug18

Posted by & filed under Hedge Fund Marketing.

Ten years ago I wrote this piece under the title ‘The Quest for Est.’ A decade on, I wanted to revisit its topic, as I believe that, though the alternative universe is much more crowded today than in 2013, the points made within this piece are as relevant today as they were then, if not more so. Let’s see if you agree

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A SWOT Survey of your Attractiveness to Investors Jan18

Posted by & filed under Hedge Fund Marketing.

It’s a new year, with a new opportunity to achieve your business goals. One of the best ways to set realistic and attainable goals is to take a clear look at where you are now, and define where you can go, by taking inventory of the current standing. A SWOT analysis can help you organize this evaluation and separate your internal perception from the external one

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