The practice of collaborating with third-party experts for specific projects or services has become a popular way to increase functionality, efficiency, and specialized skill sets for managers both emerging and established in the alternative space
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At some point in their career, every sales and marketing professional hits a road block to getting ahead, whether it’s in performance, results, career path, or a combination of all of these. The Plateau Effect is the phrase that describes this impasse, when the forward progress that has been working well slows or stalls and seems likely not to do as well in the future
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Our research targeted towards Gen-Z to get a glimpse into what the future of FINTECH may hold. Gen-Z represents the future of our workforce and this their views and opinions will have a meaningful impact on our economy for decades to come
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Before you can be recognized as a compelling investment opportunity, you need to offer something new or better than what already exists and to the right audience seeking such opportunity. Defining your value proposition is what gives a competitive advantage in your targeted market segment. Identify your difference and clarify this vision internally before you even think of selling yourself to this client base. The result needs to be short and direct – the proverbial ‘elevator pitch’ that everyone in your company can understand and recognize as true
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With so much information easily accessed online, there is a continual demand for fresh and informative data that can be digested in a relatively short amount of time. I decided to take a look back at the reasons I gave for incorporating thought leadership as a marketing and sales practice and update them where needed for the progress the industry has made since then
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