Posts Categorized: Hedge Fund Marketing

In order to deliver an integrated, professional and clever look, tone, and feel for a business, a manager must first work to define the elements of their differentiation. Branding is not about slapping a logo on all you produce: just as the story line in content development is essential to embody the uniqueness and differentiating qualities a portfolio manager needs to highlight when describing their offering, the complete visual identity for a business needs to foot back to those attributes as well

At the one-year mark of the Covid-19 outbreak in the US, digital payments seems to be one of the few beneficiaries of this global pandemic. For us, a recent Visa study crystalized the road to recovery. The survey found that 82% of SMB’s have adopted new digital technologies and more than half of consumers are using contactless payments

2020 was a roller coaster year on many levels, filled with trepidation and nervousness for the overall health of the economy, our government and healthcare responses to the pandemic, and a sense of unease about whether or not ‘normal’ will ever be achieved post-Covid. Many things have changed, some temporarily, some permanently, but when it comes to the investment community, some things, thankfully, stay essentially the same

As we draw to the close of what can certainly be categorized an annus horribilis, there are several overused and tired phrases that need to be booted from our collective vocabulary in 2021. While sometimes the familiarity of hearing common language can foster a spirit of community, the gross overuse of such phrases can also contribute to ennui, a generalized overdose of word salad