Some of the top performing hedge funds and wildly popular private equity funds in recent months are technology oriented and where better to apply that technology than healthcare
... Read more »Posts Categorized: Hedge Fund Marketing
Investors Redux: Eight Years Onward Feb13
Back in 2012, I published an article discussing the importance of relationship management in the selling of alternative assets to investors, At the time, I’d stated, ‘Alternatives are bought by professional investors (institutions) and sophisticated individuals (family offices, high net worth people) as a means of capturing upside gain and minimizing downside risks across an overall portfolio of holdings. Always has been, and likely always will be.’ Flash forward to 2020
... Read more »Evolution of Shrinking Hedge Fund Fees – What Do Investors Need to Know? Feb13
Hedge funds fees remain under extreme pressure across the industry. This strong trend is driven by declining return expectations from investors, increased competition across the industry, and an increasing share of industry assets controlled by large institutional investors
... Read more »A New Year’s Alternatives Resolution To Keep Jan27
A common habit in January, but one frequently broken, is making a slew of resolutions for change. Rather than setting too many goals to change and spreading your efforts too thin, pare down the amount of change to make and prioritize a couple. When it comes to selling alternative assets, managers looking to increase interest in their offerings can apply this tactic in a simplified sales pitch
... Read more »‘Tis Always the Season for Telling a Story Dec19
Why is storytelling important if you are a business looking back at your success, or lack of, in sales in 2019? Because there are tips to take from the art of storytelling that can increase these sales figures in 2020, if one is willing to take note
... Read more »