As we begin the adjustment in phasing back to business, there are some basic communication practices that bear repeating. A look at several of these principles and why they are important to sales and marketing efforts going forward are outlined
... Read more »Posts Categorized: Hedge Fund Marketing
Five Lessons From Corona Containment Commandments Apr23
Let’s take a positive view of 5 lessons alternatives managers can learn from the corona containment period that might help improve their business lives
... Read more »Win-Win Investor Communication Tips to Build Trust Apr17
While we are all experiencing truly unprecedented times filled with much uncertainty, some professionals in the alternative investment community are adjusting to a ‘new normal’ landscape by communicating with greater strength, candor and empathy. How can you harness these opportunities?
... Read more »Four Marketing Mistakes Not To Make Mar23
Human error is a given, and no one is immune to making some poor choices in work and life somewhere along the way. But among the inevitable errors there are other mistakes that are totally avoidable, given the right circumstances and a proper mindset. In the community of alternatives, managers and service providers can reduce their error experience if they keep an open mind and a flexible approach to problem-solving
... Read more »Lucrative Healthcare Sector Finds Investors Straddling Public/Private Market Divide Feb21
Some of the top performing hedge funds and wildly popular private equity funds in recent months are technology oriented and where better to apply that technology than healthcare
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