How Millennials and Gen Z’s make purchasing decisions and what they look for in a brand is shifting. However, we believe that personalization has become increasingly important in today’s society. This requires a different set of tools. The scope of reinvention requires analysis and we hope this research provides some valuable insights

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I was roughly 13 years old when I fell for Nicolas Cage in Valley Girl. Between the Modern English montage of soda sharing and late-night phone calls (on corded phones and pay phones!) and the bitchin’ clothes and slang, my tweenage heart sang just a little for Hollywood punk Randy.  In fact, if not for that movie, I doubt the phrases “Tubular!” and “Gag me with a spoon” would have ever made an appearance in my semi-rural Alabama hometown, even if the latter is what Northerners often think out loud when trying grits for the first time

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