Human error is a given, and no one is immune to making some poor choices in work and life somewhere along the way. But among the inevitable errors there are other mistakes that are totally avoidable, given the right circumstances and a proper mindset. In the community of alternatives, managers and service providers can reduce their error experience if they keep an open mind and a flexible approach to problem-solving
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Back in 2012, I published an article discussing the importance of relationship management in the selling of alternative assets to investors, At the time, I’d stated, ‘Alternatives are bought by professional investors (institutions) and sophisticated individuals (family offices, high net worth people) as a means of capturing upside gain and minimizing downside risks across an overall portfolio of holdings. Always has been, and likely always will be.’ Flash forward to 2020
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A common habit in January, but one frequently broken, is making a slew of resolutions for change. Rather than setting too many goals to change and spreading your efforts too thin, pare down the amount of change to make and prioritize a couple. When it comes to selling alternative assets, managers looking to increase interest in their offerings can apply this tactic in a simplified sales pitch
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Why is storytelling important if you are a business looking back at your success, or lack of, in sales in 2019? Because there are tips to take from the art of storytelling that can increase these sales figures in 2020, if one is willing to take note
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Let’s be honest: there are typically two business attitudes about branding. One, those that are hyper focused on building and keeping a high quality brand, and two, those that don’t see the point of all the hype. At its essence your brand identity is what people believe about you; it embodies the core of your reputation. And yet, this can be a very different perception than what you know to be true about you and the product/service you provide. Here’s why you should care
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