Thought Leadership is Like a Muscle―Use It or Lose It May28

Posted by & filed under Hedge Fund Marketing.

With so much information easily accessed online, there is a continual demand for fresh and informative data that can be digested in a relatively short amount of time. I decided to take a look back at the reasons I gave for incorporating thought leadership as a marketing and sales practice and update them where needed for the progress the industry has made since then

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Think Before You Speak: Why You Should Invest In Your Branding Apr22

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In order to deliver an integrated, professional and clever look, tone, and feel for a business, a manager must first work to define the elements of their differentiation. Branding is not about slapping a logo on all you produce: just as the story line in content development is essential to embody the uniqueness and differentiating qualities a portfolio manager needs to highlight when describing their offering, the complete visual identity for a business needs to foot back to those attributes as well

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Check Yourself Apr1

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One of the first areas to come under inspection from prospective investors is the compliance procedures of an investment firm, during a review process titled due diligence. Here, operational, managerial, investment, and risk management areas are thoroughly explored to determine if proper procedures and policies are in place to ensure the investment firm meets legal and regulatory guidelines and standards as well as performance benchmarks and policies for growth.

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Selling Certainties for 2021 Jan20

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2020 was a roller coaster year on many levels, filled with trepidation and nervousness for the overall health of the economy, our government and healthcare responses to the pandemic, and a sense of unease about whether or not ‘normal’ will ever be achieved post-Covid. Many things have changed, some temporarily, some permanently, but when it comes to the investment community, some things, thankfully, stay essentially the same

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