Posts Categorized: Hedge Fund Marketing

One of the selling skill intangibles in marketing is the ability to read a prospect’s nonverbal cues. If you don’t listen to how they are reacting to what you are saying and fine tune your approach to them, it almost doesn’t matter what information you provide

At the heart of investment management is relationship management. Investors and investment professionals are in the continual business of forging long-term relationships based on trust and common goals; they want to build bridges of communication that serve those objectives

As inflation pressures continue to roil the traditional financial markets, it seems a great time to remind investors just why alternatives can provide a stabilizing effect on portfolios

It’s a new year, with a new opportunity to achieve your business goals. One of the best ways to set realistic and attainable goals is to take a clear look at where you are now, and define where you can go, by taking inventory of the current standing. A SWOT analysis can help you organize this evaluation and separate your internal perception from the external one

As 2022 comes to an end, it’s natural to reflect back on the current year and take inventory of what went well, what went wrong, and more importantly, what never happened. People tend to begin a new year with great hopes and expectations of how we will hone our skills, improve our professional and personal lives, and generally do better than we did in the year just passed