Experience Defined Differently Jun27

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For some time now, people have been moving towards wanting to have memorable experiences, not just buying and owning things. The website Luxurytraveladvisor.com published some data on this trend: According to a study conducted by Expedia and the Center for Generational Kinetics, 74% of Americans now prioritize experiences over products or things. “Baby Boomers (born 1946-64) are entering a stage where ‘less is more,’ while younger generations, particularly Millennials (defined as those born from 1977-95), are leading the charge in placing a newfound value on experiences, more than things

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To Meet or Not to Meet, That is the Question Apr19

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We are well underway in 2022, and the restrictions that Covid had placed on social gatherings continue to recede, but what does that mean for today’s marketing plans? Two years of forced shutdowns and a massive shift to online tactics have created an uneasy marriage between the desire to get back in front of clients and prospects, and the convenience, cost savings, and ease of continuing to focus on outreach through websites, videos, social media, and the like

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