Search Results for: Diane Harrison

Before you can be recognized as a compelling investment opportunity, you need to offer something new or better than what already exists and to the right audience seeking such opportunity. Defining your value proposition is what gives a competitive advantage in your targeted market segment. Identify your difference and clarify this vision internally before you even think of selling yourself to this client base. The result needs to be short and direct – the proverbial ‘elevator pitch’ that everyone in your company can understand and recognize as true

With so much information easily accessed online, there is a continual demand for fresh and informative data that can be digested in a relatively short amount of time. I decided to take a look back at the reasons I gave for incorporating thought leadership as a marketing and sales practice and update them where needed for the progress the industry has made since then

In order to deliver an integrated, professional and clever look, tone, and feel for a business, a manager must first work to define the elements of their differentiation. Branding is not about slapping a logo on all you produce: just as the story line in content development is essential to embody the uniqueness and differentiating qualities a portfolio manager needs to highlight when describing their offering, the complete visual identity for a business needs to foot back to those attributes as well