An Animated Guide to Financial Twitter Nov8

Posted by & filed under Marketing Tips, Video.

Have you been thinking about joining Twitter to expand your investor and investment professional network? Have you been lamenting your lack of Financial Twitter (“FinTwit”) savvy? Are you hoping to take a break from reading incendiary political Tweets to actually put Twitter to use for brand building and marketing purposes?

Well, here’s your chance to learn all you need to know to get started and make the most of Twitter. Take my tour of the FinTwit campus and come on in…the water’s fine

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The Trumpian Way To Communicate Effectively Oct17

Posted by & filed under Marketing Tips.

In the business of money management, influencing others is a skill that rivals investment expertise. If one can’t earn someone’s trust, and money, then one can’t run a true investment management business, no matter how talented a financial player one may be. To gain the support and gather assets of strangers, money managers must master the art of effective rhetoric

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Fund Raising in Europe: What Options Apply to Investment Managers? May30

Posted by & filed under Hedge Fund Marketing, Marketing Tips, White Papers/ Thought Pieces.

What alternatives are available to non-EU Investment Managers (AIFMs) wishing to raise capital from European investors for their non-EU Funds? This presentation outlines the various routes to market from so-called ‘reverse solicitation’ to ‘passporting’ under the EU Alternative Investment Fund Manager Directive (AIFMD)

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The Book Tour Approach to Launching a New Fund Jun12

Posted by & filed under Hedge Fund Marketing, Marketing Tips, White Papers/ Thought Pieces.

The only thing harder than running a successful alternatives fund is launching it. Getting noticed in the crowded and naturally skeptical alternatives market can be a Herculean feat without a plan of implementation. It goes without saying that having a great investment strategy, financial backing, and well-crafted infrastructure are all critical components of a successful fund launch. Here are a few additional pointers on how to capitalize on these elements by cribbing from another cutthroat process: that of a successful book tour

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The Q&A That’s DOA (A.K.A. Dead on Arrival) Apr10

Posted by & filed under Marketing Tips, White Papers/ Thought Pieces.

It’s often not what a manager reveals that tells the story, but what the manager leaves out. While all of the examples below involve an active stance, they are prime examples of the avoidance practice embodied in sins of omission. Alternatives investors are particularly incensed when served up one of these communication fails

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