White Paper: Generation Z Survey on Digital Currency Jun15

Posted by & filed under FinTech, White Papers/ Thought Pieces.

The younger generation, often called the “Internet Generation”, doesn’t know what life is like without an iPhone or social connectivity. They seek truth, value individual expression and seem to avoid labels. While most of Gen-Z is still in school, a Fast Company survey estimates that this group will account for 40% of all consumers by the end of this year. How will businesses engage, target and attract this group?

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